LightFoot Media is a full-service internet marketing agency focused on providing innovative ways to keep our clients ahead of the competition. We take a direct marketing approach to the internet with the constant goal of generating new customers at the lowest acquisition cost possible.
Lightfoot Media both developed and abides by Interactive Investment Management (IIM), a pioneering concept with an unrelenting focus on ROI and better access to analytics, while taking a holistic approach to Internet Marketing, which is both channel and technology neutral.
Headquartered in San Diego, Lightfoot Media offices are staffed by industry experts dedicated to researching and delivering solutions to a wide variety of industries and companies. To ensure that our goal of 100% client retention is met, we're firmly committed to hiring and maintaining an award-winning staff, carefully chosen after extensive interviews and a rigorous review process.
We are constantly investing in creating new technology to expand our services and improve our effectiveness, as well as our efficiency, in serving our clients. At LightFoot Media, we provide every account with a dedicated member of our management team in order to further provide support and expertise with our Internet Marketing services.
Approach
Search marketing is about being there when the consumer needs you. Every request is an opportunity. Whether they're looking for your brand specifically, or a brand like yours, it pays to get there first. But the way we get there has changed. Mobile and social media have established themselves as indispensable parts of the mix. It's important to have an agency that knows how to put these elements to work. That's where we come in. Our cross-channel expertise, advanced analytics and home-grown technologies help make sure brands meet consumers when and where they need them. We also maintain specialized groups across the Retail/E-Commerce, Financial Services, Media/Entertainment and Travel verticals so that brands in these categories receive search expertise tailored to their specific needs.
A selection of our social marketing offerings:
Paid Search
The fact is brand seeks results, and we deliver them. We accomplish this by offering something not many can: a competitive edge. As one of only a handful of agencies on Google's SEM council, we receive early access to new products that help you stay ahead of the competition. You'll also have a edge throuh our dedicated analytics team which allows us to put big data to work and uncover new opportunities for you to grow.
Search Engine Optimization
At Lightfoot Media, we take a unique approach to SEO by using our very own measure of reach and share of voice across desktop and mobile. We explore a brand's search presence and behaviors to uncover hidden opportunities at the consumer level. Leveraging what we've learned, we create a plan that gives you ownershipover critical keywords across all platforms and devices.
Holistic Search Management
If your paid and natural search aren't working together, then they're not working as well as they could be. To make sure they do, we employ cross-channel reporting that reveals their impact on each other, as well as your overall marketing mix. We constantly watch SEO rankings and adjust SEM bidding accordingly, making sure your brand stays where it should be--at the top.
Finding Audience
How well do you know your target audience? Would you like to know it better? At Lightfoot Media, our campaign recommendations are based on research and insights. Using our own technology, we analyze data in real-time to find the right people and predict their response to your marketing message. In doing so, we can discover new audiences while tailoring messages to existing ones.
Optimizing Performance
Our Digital Marketing Suite uses predictive bidding to optimize campaign ROI. Not only that, it takes campaign data from each channel and reveals what's working and what's not, allowing us to adjust our direction over time.
Measuring Results
We look at all channels to understand their impact on your brand's total performance. Our sophisticated measurements and reporting approach doesn't just show you what's working, it shows how it can work better.
Lightfoot Media: High-Value Lead Generation for Your Business
At Lightfoot Media, we specialize in connecting businesses with highly qualified, ready-to-engage customers in their target markets. With over 13 years of marketing expertise, our custom-built platform delivers exclusive, high-conversion leads—fast and efficiently. Through strategic digital campaigns, real-time lead delivery, and a dedicated support team, we ensure you get the right prospects at the right time.
Our tailored marketing solutions use targeted ads, advanced screening processes, and a seamless follow-up system to maximize conversions. Whether you're looking to grow your client base or streamline your lead acquisition, Lightfoot Media provides the expertise and technology to keep your pipeline full. Let us help you connect with customers who are ready to take action—contact us today!
How does it work and where to start? We've collected answers to most of the basic questions in order to be as open and transparent as possible
Founder of Lightfoot Media, Shannon Hansen, embarked on his entrepreneurial journey at the age of 21 during college, establishing his first business to support his education. In 1995, he founded Lightfoot Media, a comprehensive internet marketing agency dedicated to offering innovative solutions that keep clients ahead in their respective industries.While the path has been challenging, Lightfoot Media has thrived under Shannon's leadership. Shannon's persistence and multiple iterations led the business's success. Today, Lightfoot Media has experienced rapid expansion, seizing significant opportunities and solidifying its position in the market.
All great partnerships start with a simple conversation.
info@lightfootmediainc.com
(858) 314-8698
9921 Carmel Mountain Rd #425 San Diego, CA 92129
Social Marketing
Approach
Marketing is no longer a one-way street. You get what you give. In this environment, we believe that engaging social brands don't just talk, they listen. And they don't just share, they deliver value. We spark conversations between brands and people that build deeper relationships. Using online listening, we gain insight into your customers' desires, behaviors and how they perceive your brand. This is the launch pad from which we create and spread relevant content across social communities, moving your brand from just talking, to being talk-able.
Finding the Next
People's interests and behaviors are always changing. A meme today can be gone tomorrow. That's why we invest in ongoing, real-time listening to guarantee your brand capitalizes on what's new and what's next, and is never left behind. We are deeply invested on social Engagement marketing on Facebook, Twitter, and Pinterest, not to mention Foursquare, GetGlue and a host of other emerging platforms. Developing Strategic PPC strategies with proper branding. That said, it's not always about being first. It's about being somewhere that works for you - and getting there fast. Because when a brand can quickly find new platforms where it can have a meaningful exchange with its customers, it can get a leg up on the competition and build more engaging, long-term relationships.
A selection of our social marketing offerings: